Specialization in Digital Marketing Workshop

Specialization in Digital Marketing Workshop

This is a Specialized training program for Digital Marketing which also covers a major aspect of ideation Methodologies and conventional Marketing, Which will help students to understand the Process of Design Thinking and Project Planning for Marketing and Campaign management. This Program will also introduce students to various opportunities to build a career into Marketing and Entrepreneurship.


Digital Marketing

What is Digital Marketing ?

  • Marketing and Its importance.
  • Aspects of Digital Marketing.
  • Uses and Opportunities.

How to Innovate ?

  • Basics of creativity and its barriers.
  • How to Stand out as a Brand.
  • Principles of innovation.

Design Thinking.

  • Ideation and its processes.
  • How to Formulate USP.

What is a Brand ?

  • Advantages of Brand Building.
  • How to Stand out as a Brand.
  • Uses of Digital Marketing in Brand Building.

Who is a Customer and Consumer ?

  • Understanding of Potential Market.
  • Know your USP.
  • Formulate your Niche.

Who is a Competitor ?

  • Know unfair advantage.
  • Competitors Landscape.
  • Innovate to Compete.

How to Plan a Marketing project ?

  • Elements of Planning - Time, Cost , Effort and Skills.
  • How to arrive at costing.

What is SEO ?

  • Importance and Challenges of SEO.
  • How to be a top Lister in search engine.
  • Methodologies of SEO.

What is Social Media Marketing ( SMM ) ?

  • Social Media Marketing and Its Advantages.
  • Branding with SMM.
  • Niche Formulations And content ideation.

What is Content Marketing ?

  • Overview of Content Marketing.
  • Understanding the Power of Content.
  • How CM can be a turning point in your marketing.

What is SEM ?

  • Overview of SEM.
  • Types of SEM.
  • Creating & Executing a live Google Adwords Search Campaign.
  • How to Generate Leads and Sales for Growing your business.<

What is Campaign Management ?

How to reach your customers Lead Generation ?

Why is ORM Important ?

  • What is ORM ?
  • Essence of ORM.
  • Winning Strategy for ORM.

The Specialization in Digital Marketing program will cover all the above topics and will be delivered through presentation and various activities for experiential Based learning. The Experts will be highly Experience Entrepreneurs and Trainers with real time experience of Growing organizations to provide the best possible stimulus for Real world challenges so that students can Learn the art of Inspiration, Innovation and Initiation and bring their vision to reality.

Duration of Program:- 2days ( 14 Hrs )

Timings of Program:-In accordance to Institutional Management

Expectation From Colleges:- Venue For Workshop ( Seminar Hall ), Projector, Audio System , Internet Connection, Accommodation & Hospitality For Mentors.


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30 reviews

Steven Meyer

26 July, 2019

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Lina Kelley

26 July, 2019

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