Rural Entrepreneurship and Digital Marketing
Rural Entrepreneurship and Digital Marketing is a program designed for Management Students to help them enhance their understanding of opportunities in regards to Rural region and How to bring in innovative solutions for Rural problems. This program will help students to work on their receptivity towards rural sector but also provides them a real-time exposure for challenges and possible solutions in Rural Entrepreneurship.
Rural Entrepreneurship
Orientation And Opportunities in Rural Entrepreneurship.
Who Is An Entrepreneur ( Myth Buster ).
- Characteristics and factors affecting Rural entrepreneurship.
- Skills Traits and qualities of an entrepreneur.
How To Innovate
- Principles of innovation.
- Basics of creativity and its barriers.
Why Design Thinking ?
Why Rural Entrepreneurship ?
- Rural problem solving and Decision making.
- Risk Management Methodologies.
- Risk Calculation and Mitigation.
Why is mobility Important For Rural Entrepreneurship ?
- Barriers and Challenges.
- Rural Resource Management.
Who is a Customer and Consumer.
- Understanding of Potential Market.
- Know your USP.
- Formulate your Niche.
How to Plan a project and Define Financial Viability.
- Elements of Planning - Time, Cost, Effort and Skills.
- How to arrive at costing.
Who is a Competitor.
- Know unfair advantage.
- Competitors Landscape.
- Innovate to Compete.
What is Art of Communication.
- Barriers to effective communication.
- Body language and Active listing.
How To Pitch.
- Basic selling skills.
- Make an Elevator Pitch.
How to Build a Team.
- Importance of Team Building.
- How to chose Partners.
- Key To Leadership.
What is MVP.
- Design a MVP.
- Test the MVP.
Digital Marketing
What is Digital Marketing ?
- Marketing and Its importance.
- Aspects of Digital Marketing.
- Uses and Opportunities.
What is a Brand ?
- Advantages of Brand Building.
- How to Stand out as a Brand.
- Uses of Digital Marketing in Brand Building.
What is SEO ?
- Importance and Challenges of SEO.
- How to be a top Lister in search engine.
- Methodologies of SEO.
What is Social Media Marketing ( SMM ) ?
- Social Media Marketing and Its Advantages.
- Branding with SMM.
- Niche Formulations And content ideation.
What is Content Marketing ?
- Overview of Content Marketing.
- Understanding the Power of Content.
- How CM can be a turning point in your marketing.
What is SEM ?
- Overview of SEM.
- Types of SEM.
- Creating & Executing a live Google Adwords Search Campaign.
- How to Generate Leads and Sales for Growing your business.<
What is Campaign Management ?
How to reach your customers ? (Lead Generation)
Why is ORM Important ?
- What is ORM ?
- Essence of ORM.
- Winning Strategy for ORM.
The Rural Entrepreneurship program will cover all the above topics and will be delivered through presentation and various activities for experiential Based learning. The Experts will be highly Experience Entrepreneurs and Trainers with real time experience of Growing organizations to provide the best possible stimulus for Real world challenges so that students can Learn the art of Inspiration, Innovation and Initiation and bring their vision to reality.
Duration of Program:- 2days ( 14 Hrs )
Timings of Program:-In accordance to Institutional Management
Expectation From Colleges:- Venue For Workshop ( Seminar Hall ), Projector, Audio System , Internet Connection, Accommodation & Hospitality For Mentors.
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Steven Meyer
26 July, 2019
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Lina Kelley
26 July, 2019
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